Xbox Live Marketplace Rebranded; Now Xbox Games Store

xboxgamestore

To speed ahead into the Xbox One generation, Microsoft is not only removing reviled Microsoft Points, but steering away from Xbox Live Marketplace.

Digital purchases will now occur on Microsoft’s Xbox Game Store, a change confirmed to Joystiq. This naming brings media elements in line with Xbox Music Store and Xbox Video Store. The name change relates to both Xbox 360 and Xbox One.

The change is effective immediately without fanfare, although since only a handful would notice, marketing a minimally invasive change of text seems like a waste.

Adjust your gaming lexicons accordingly, although breaking habits of eight years will undoubtedly prove difficult.